You can read the whole Pitchfork article here.
But even internet marketing geniuses face day-to-day challenges offline. For instance, Barnes' wife, Nina, lost her hat in Little Rock, Arkansas, inspiring the new Of Montreal track, "Little Rock". What hardship! As previously reported, the song was released yesterday via Polyvinyl as a B-side on the limited edition (2000 copies on blue and yellow wax) seven inch for the Hissing Fauna number "She's a Rejecter".
"Little Rock" documents the incident ("Little Rock, I offered you my heart and you tried to steal Nina's hat. Little Rock, why'd you have to go and do something as stupid as that?") and Of Montreal's subsequent disdain for the location ("We're never coming back to your shitty little town") in a 58-second mostly-acoustic ditty.
Of Montreal without layers upon layers of instrumentation? Believe it, and download the track below. And get ready for the diss track by the Little Rock Chamber of Commerce, hopefully coming to a mixtape near you soon.
And just to remind you, Of Montreal will launch a three-month-long North American tour this January. And out of all these dates, there is not one show scheduled in Little Rock. Walking the walk...we like that.
OK, so like, who goes to Little Rock and DOESN'T expect to get their hat stolen? Gah!
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